This video introduces news organizations to Google’s Reader Revenue Manager, a technology platform designed to help test, launch, and manage your subscriptions and contributions, with no coding required. The platform, which is free-of-cost and self-service, offers a range of features, like newsletter sign-ups, first-party data collection and reader registration, designed to deepen audience engagement and seamlessly convert readers to subscribers and donors.

Please note that Reader Revenue Manager is currently available in the United States, Canada, Argentina, Brazil, Mexico, Chile, Peru, Costa Rica,Colombia, Australia, Indonesia, Japan, Hong Kong, Singapore, Taiwan, New Zealand and Vietnam. We plan on expanding to additional countries this year.

View this interactive lesson: https://goo.gle/3s1IwK9

0:00 Introduction 5:30 Getting started 6:18 Best practices 7:27 Next steps

Learn more: Check out Reader Revenue Manager: https://goo.gle/44wRbmw Reader Revenue Manager Help: https://goo.gle/3rHWdOf

Google News Initiative Homepage: contactgni

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