How The Iconic Pokemon Logo Was Created

When you get a spontaneous call from the president of Nintendo of America, you don’t ask too many questions. You just take the call.

Chris Maple was being asked to make a new logo for Pokemon, which at the time existed only in Japan as Pocket Monsters Red and Pocket Monsters Green. Nintendo wanted to release the game in the West with a Blue version and, later, a Yellow Pikachu Edition. But the company wanted a new logo to fit the rebrand from “Pocket Monsters” to “Pokémon”, and was struggling to find someone to nail the look. Maple wasn’t given any instructions on what Nintendo was looking for, though, he says. Just one parameter: he had just one month to make it.

Meet Chris Maple, a Seattle-based designer who unwittingly stumbled into creating one of the most iconic logos in the world.

#IGN

How The Iconic Pokemon Logo Was Created

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