How Luxury Brands Get You to Buy Into Their Hype

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Are luxury designer goods ever worth the hype, or are they just a scam?

Main Works Cited: "The Luxury Strategy" by Jean-Noël Kapferer and Vincent Bastien "Luxury: A Rich History" by Peter McNeil and Giorgio Riello "Deluxe: How Luxury Lost Its Luster" by Dana Thomas Carwow Rolls-Royce vid: https://youtu.be/Bu0UhBrzd8k?si=shOiDx9-O2Kklyof VINWiki Ferrari VIP vid: https://youtu.be/BH7zY6kQ_Io?si=5kWqAfP8CIdt237V

Other works were cited but in a smaller capacity. When referenced, they are displayed in the bottom left corner of the video.

Time stamps 0:00 Intro 2:40 Elevation 3:55 Jumping Through Hoops 8:47 Convenience 9:40 Legends and Luxury 11:30 Time 14:23 Asus Sponsor 16:10 Legacy 17:28 Patina 18:14 Time and Craft 19:36 Enduring Design 21:35 Elitism through Appreciation 24:10 Space 31:10 Is Luxury Losing Its Identity? 35:18 Beauty is a human need

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"How Luxury Brands Get You to Buy Into Their Hype"

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