A home race calls for a look that feels right at home. For Haas, that meant creating a custom livery for Austin—one that brings the team’s identity to the track while celebrating the energy of its U.S. Grand Prix weekend.
The process begins with an idea. Designers explore how the livery can work across the car’s distinctive surfaces, balancing bold visual impact with the practical demands of a Formula 1 machine. Colors, shapes, and details are considered from every angle, with each pass bringing the concept closer to a finished design.
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Then the artwork moves from screen to car. Careful application brings the custom look to life across the bodywork, transforming a collection of design elements into a cohesive statement ready for race weekend. The result is a livery made for a special occasion—and for the team’s home crowd in Austin.
Take a closer look at the craft and creativity behind the design, captured on iPhone. #ShotoniPhone by Haas
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