Directed By | The Making of Kelsey Lu’s “Running To Pain” Music Video | Spotify

What goes into making a music video like Kelsey Lu’s “Running To Pain?”

Directed By, a Spotify series powered by Android, goes behind the scenes with Kelsey Lu and director Savanah Leaf as they walk through the creative choices that shaped every moment of the video. Fans get an inside look at how the video serves as the visual language for the album, how location became an integral part of the story, and how they worked to bring the album’s narrative to life on screen.

See how Google Gemini supported the music video production, from setting the mood to keeping the team in sync.

Listen to Kelsey Lu on Spotify: https://open.spotify.com/artist/0fEfMW5bypHZ0A8eLnhwj5

SPOTIFY Executive Producers – Sarah Patellos, Isabelle Homola, Maureen Ochs Producers – Sara Madani, Ruth Collett, Tia Friday

Additional Editor – Elliot Eustis Brand and Design Direction – Elliot Eustis, Ebony Francis, Erin Safreno

Partner Marketing – Maureen Ochs, Marcus Ward, Andrea Fernandes

AMELIA STUDIOS Directors – Machine Operated Production Company – Amelia Studios

Talent – James Ogram (Director) Talent – Maisie Peters (Artist) EP – Jamie Glydon Producer – Alice Ellis Production Manager – Adam Sarr

DOP – Juanjo Salazar

1st AC – Sinan Yilmaz 2nd AC – Matthew Hollis 2nd AC – Nevzat Altinisik 1st AD – Eloise Skeet

Sound Operator – Anthony Leung Sound Operator – Simon Haggis Playback Operator – James Wade Gaffer – Eliot Henri Moris

Offline Editor – Georg Bungard Online Editor – Alexander Göbel Trailer Editor – Liam Oz Edit Studio – SEC Studio Sound Designer – Asa Greenwood Sound Studio – Bubble Tv Colourist – Connor Coolbear Colour Studio – Electric Colour

Directed By | The Making of Kelsey Lu’s “Running To Pain” Music Video | Spotify

The process behind a music video can often be as compelling as the track itself, and the creation of Kelsey Lu’s “Running To Pain” is a case study in visual storytelling that blends ambition with precision. From the first storyboard sketch to the final frame, this project demonstrates how orchestration, performance, and production design converge to illuminate the song’s emotional core.

Creative vision sets the tone. The concept for “Running To Pain” centers on the tension between longing and resilience, translating an intimate vocal performance into a cinematic experience. The direction leans into evocative imagery: stark landscapes, controlled lighting, and deliberate framing that invites viewers to feel the interior journey as much as witness it. The result is a video that feels both intimate and expansive, mirroring the song’s reach across personal and universal themes.

Collaborative leadership drives execution. A director thrives here by cultivating a shared language among the ensemble—artistic collaborators, choreographers, cinematographers, and the artist herself. Clear communication about mood, pacing, and symbolic motifs ensures that each department contributes toward a cohesive narrative arc. The process respects Kelsey Lu’s artistry while inviting distinctive visual interpretations that amplify the music rather than overshadow it.

Cinematography and color as storytelling devices. The visual palette is carefully calibrated to reflect the song’s emotional cadence. Lighting choices emphasize contrasts—soft silhouettes during vulnerable verses and sharper highlights at moments of revelation—creating a rhythm that aligns with the music. The camera’s movement, whether a restrained push or a sweeping glide, guides the audience through the emotional landscape with intention rather than opacity.

Performance as a cinematic hinge. Kelsey Lu’s performance anchors the video, delivering a front-and-center depiction of longing, strength, and vulnerability. The director’s approach centers on captured authenticity: moments of stillness that invite reflection, punctuated by controlled dynamics that mirror the music’s crescendos. This balance between restraint and intensity is essential to the piece’s impact.

Production design that deepens meaning. Set pieces, wardrobe choices, and prop elements are thoughtfully selected to resonate with the song’s motifs. Each component—from textures to color accents—serves a symbolic purpose, helping to paint a cohesive narrative canvas without over-explication. The result is a video that rewards repeat viewing, as audiences notice subtle cues that enrich the story with each glance.

Sound and music synergy. While the on-screen narrative drives the viewer’s experience, it remains in conversation with the track’s sonic architecture. The director coordinates closely with the music team to ensure cuts align with beats, pauses, and tonal shifts. This synchronization enhances emotional resonance and creates a more immersive viewing experience.

A lasting imprint. The making of “Running To Pain” stands as a testament to disciplined craftsmanship and collaborative artistry. It demonstrates how a music video can honor the fragility of human emotion while celebrating resilience, all within a tightly woven cinematic framework. For fans and practitioners alike, the project offers a blueprint for approaching music video production with clarity, empathy, and artistic rigor.

In a landscape where visuals increasingly shape musical identity, Kelsey Lu’s “Running To Pain” video emerges as a refined example of deliberate direction. It’s a reminder that the most memorable music videos are not just about what is shown, but about how a director cultivates space for the song to breathe—and for the audience to feel.

24/7 Video Game

All the best video games, all the time. Watch no commentary gaming videos live and on demand. By Adrian M ThePRO the Game Professional.

Join The Pro Gamers Community

• You are a pro gamer! • Share your content! • Get discovered!

Join The Pro Gamers Community on social media or login to 24/7 Video Game and submit your posts right to this website.

Up Game Shop

New & used video games, consoles, handhelds, retro, and gaming merchandise. Up Game Shop has the latest and greatest video game deals on the internet.